Beach tourism is one of the most important sectors of tourism in Egypt, attracting thousands of tourists from all over the world because of Egypt's charming beaches on the Red and Mediterranean seas, in addition to the recreational water activities it offers.
The importance of beach tourism for the Egyptian economy
Beach tourism is a vital hub in the Egyptian economy, contributing more than 90% of the country's tourist traffic. It is estimated that tourism revenues may exceed the USD 15 billion barrier in the fiscal year 2024-2025, which enhances its significant role in supporting the national economy
Investment opportunities in beach tourism
There are great investment opportunities in the field of beach tourism in Egypt, especially in emerging regions such as South Sinai and New El Alamein. These regions have become international destinations thanks to infrastructure development projects and the organization of world festivals. These investments will contribute to raising the quality of tourism services and improving the visitor experience.
The future challenges of beach tourism
Despite the great opportunities offered by beach tourism, Egypt faces several challenges on the world stage, most notably intense competition with other destinations and climate change. Therefore, it is necessary to adopt sustainable strategies that maintain the growth of this sector and achieve its long-term sustainability.
Strategies for the development of beach tourism
Infrastructure improvement.
It is necessary to develop tourist facilities to keep pace with the accelerated changes in the sector. Investments should be made in the renovation of hotels and tourist facilities and the improvement of services provided at various tourist outlets to receive visitors more efficiently.
Promotion of Tourism.
Modern technology can be used to raise the level of promotion of beach tourism, through smart applications and innovative promotional programs aimed at new markets. In addition to periodically organizing cultural and artistic events to enhance the attractiveness of tourist destinations.
Training and employment programs
Training programs for workers in the tourism sector must be intensified to ensure the provision of excellent services that meet the expectations of tourists. The owners of tourist establishments should also be supported with incentives that preserve qualified cadres and encourage them to continue working.
Environmental sustainability.
The promotion of environmental sustainability has become indispensable through the application of green tourism standards and commitment to sustainable development. Also, “blue bonds” can be used to finance projects related to the protection of marine resources.
Development of new tourist areas
Egypt has a huge potential to develop new areas such as New Alamein, which can be turned into an integrated global tourist destination. Investing in such areas will increase the flow of tourists and strengthen the local economy.
The development of beach tourism in Egypt requires an integrated strategy that combines improving infrastructure, promoting tourism, applying environmental sustainability standards, and developing new tourist areas. The implementation of these steps will contribute to strengthening Egypt's position as one of the most important beach tourism destinations globally, while increasing revenues and creating new job opportunities.